As the Creative Director at the Shoe Village, I helmed a transformative decade-long visual journey, leaving an indelible mark on NYC bus advertising. The campaigns I curated were more than mere promotions—they were dynamic expressions of innovative design and fashion.
Collaborating with industry titans like Nike, UGG, Timberland, Crocs, New Balance, Merrell, and other distinguished names, I transformed the city's buses into rolling art installations. Each campaign served as a canvas for showcasing footwear and a unique blend of style, comfort, and brand identity.
From the iconic swoosh of Nike to the cozy allure of UGG and the rugged individuality of Timberland, my creative direction ensured that each brand's essence was vividly communicated. The buses became mobile galleries, captivating the attention of millions and solidifying the Shoe Village's reputation as a trendsetting hub.