The logo features the image of a designer, with the designer's nose subtly shaped like a needle, symbolizing the precision and skill involved in the crafting process. The "SJ" part of the company name is creatively integrated as thread, connecting the designer’s features, symbolizing the delicate and intricate work of crafting leather goods. This design emphasizes the connection between the craftsmanship of the designer and the art of leatherwork, blending tradition with creative modernity. The logo evokes a sense of personalized attention and care, reflecting the brand's commitment to high-quality, handcrafted leather items.
